AADA Presentation - Sue Klose on Media & Consumer Trends and How to Stay in Reach of the Target

Carsguide.com.au's Sue Klose is publisher at the News Limited brand and knows digital marketing like the back of her hand. Her involvement in other household named brands such as CareerOne, Getprice.com.au and TrueLocal have put her at the top of her game here in Australia.

Sue gave her insight into media and consumer trends and demonstrated how to stay in reach of the target.

With new technologies and the quick rise of the iPhone and iPad generation, she talked about how to develop a marketing strategy that encompasses these developments and stay relevant in today's market.

Read Sue's presentation here and understand how to keep in front of your customers by staying in the arena they want you in.